Research / 01
Questions before answers.
We study how AI behaves in real settings — where it helps, where it fails, and where careful judgment remains essential.
Good research makes uncertainty visible before it becomes a decision.
Areas of inquiry
Research in context.
Our work starts with the setting, not the technology. Explore the questions shaping each area.
Sports
Performance analysis, participation, and the decisions that shape sport.
Explore areaEducation
How AI can support teaching and learning, and how its effects should be assessed.
Explore areaHealthcare
The reliability, oversight, and limits of AI in health-related settings.
Explore areaAgriculture
How AI can support agricultural decisions across different production conditions.
Explore areaAdoption
What helps people and organizations put AI into sustained use.
Explore areaFinance
The use of AI in financial workflows, with attention to accuracy, accountability, and risk.
Explore areaPublications
What we are learning.
Our first body of public research is taking shape.
Check back for field notes, working papers, and practical guides from the Make4A team.